How often have you held on to a private situation/relationship even though it is completely irrational to hold on to seemingly rational things?
As you know, letting go can cause pain. And none of us cries: “Yes, I really want to feel the pain of separation.” Instead, we decide to put ourselves through long-term pain. What do I mean by that? Those constant thoughts: “I have invested so much time in my feelings… I can and I do not want to give up!” It is similar in business – there is so much organization and investment, good money thrown after bad, that it becomes ever more difficult to make that decision – the decision to say: “We are going to end the project.”